DESIGN & BRAND CONSULTING

FOR COMMUNITY-CENTERED BUSINESSES

YOU’VE PUT EVERYTHING INTO YOUR BUSINESS.

It’s the culmination of years of experience and effort. A reflection of your personal philosophy.

Your business is here to nurture the community and change your customers’ lives for the better…

But do your customers see that?

Sometimes we get bogged down with all the tasks that come with running the business and lose sight of the greater mission. We forget how important it is to have those intimate connections with our customers and they can feel alienated as a result.

I think we’re all familiar with big corporations who’ve lost favor with their following due to careless scaling and forgetting about the people who brought them success in the first place.

rediscover your mission and market in a way that connects.

Growing your business doesn’t mean you have to lose your connection to your community. Yes, it’s hectic, but your customers deserve to be heard no matter how large your business gets.

With over 15 years of experience as a graphic designer and over 9 years of experience as a brand founder, I’ve learned a lot about relationship-based marketing that can help you create loyal fans out of customers.

Want to learn more?

About Leslie

Leslie is a designer and brand founder residing in Southern California. She is passionate about understanding the world through climbing, writing, and martial arts.

With a deep interest in community building and authentic marketing, Leslie has spent the past nine years putting her ideas to the test with her brand, Dynamite Starfish.

Leslie believes that brands can help create places of belonging in a world that is seeking connection.

PORTFOLIO SPOTLIGHT:

 
 

NINE YEARS IN THE MAKING

For the past nine years, Leslie has been building and operating Dynamite Starfish, a lifestyle apparel brand for rock climbers. This was the ultimate testing ground for Leslie’s brand-building and marketing methods. With a focus on inclusive design and authentic marketing, she has cultivated a tight-knit community of 11,000 happy climbers.

Here is what her customers have to say about her approach to branding and marketing:

“You actually listen to the customer”
— Michelle B.
“It feels like I’m buying from a friend instead of an anonymous business”
— Marcos P.
“It’s not in my face. It feels more like I chose to be here.”
— Aquila P.

if this is the feedback you’d like to hear from your customers,

my BRANDING APPROACH

FIND YOUR CORE values

Let’s define your values and hone in on your "why."

Once your core values are in place, we can reflect those values through logos, colors, and style guides.

COMMUNICATE CLEARLY

Take your brand message and infuse it into everything you do.

I offer guidance for email flows, social media content & scheduling, and website information hierarchy.

CHECK FOR RESONANCE

Let’s take a look at your progress. Is your message resonating with your community or is something out of tune?

Together we will check the health of your brand and look for areas for improvement.

LISTEN & ADJUST

Active listening is the key to better understanding your customers.

Learn how reviews and surveys can help.

Finally, during times of crises, learn how to respond not out of panic but from a place of value and strength.

services I offer:

  • Leslie will audit your current brand and design assets on a live Zoom call.

    During our call, we will assess the overall health of your brand and discuss areas for improvement.

    At the end of our call, you should walk away with actionable insights your in-house marketing team can easily implement.

  • Just starting out? This is the best time to start building out a brand that aligns with your core values and mission.

    Leslie can help you create brand assets that you will use across your business.

    We offer a full branding package including logo creation, style guides, template design, and website guidance.

  • Have an existing brand that needs a refresh? Let’s discuss whether your business needs a simple tune-up or a complete rebrand.

    Re-establish trust and improve your relationships with your customers.

  • You are welcome to book a call at any time to discuss any topic you think we can help with. Are you facing a current challenge? Do you need someone to review some design files? We’re here to help.

Let’s connect over zoom and see if I can help your business re-engage lost customers and build better relationships with your community.